---
title: Ad Ops Kit
category: product
entity_type: skill-kit
price: $38
canonical: https://forgehouse.ai/ai-kits/ads-ops-kit/
lang: en
hreflang_alt: https://forgehouse.ai/tr/ai-kitler/ads-ops-kit/
last_updated: 2026-06-20
---

# Ad Ops Kit

> Google + Meta ad operations, done right.

Three skills covering campaign setup, negative-keyword hygiene and account audits across Google and Meta.

**Price:** $38, one-time purchase, no subscription.

## What's inside
- google-ads
- meta-ads
- ads-audit

## How to use
Build campaigns with the setup skills, then run the audit skill to catch wasted spend and tracking gaps.

## How an account gets cleaned before it gets scaled
The kit is not three skills you toggle on. It is the order we work a handed-over account: audit first, negatives next, conversions confirmed, then the accounts run.
1. Ads Account Audit goes first on any handed-over account, before a single click of new spend.
2. It pulls the search terms report and clusters the queries that have nothing to do with the business.
3. Those clusters become the negative list, the first hygiene move in every account.
4. The audit also crosses the ad platform's conversion count against analytics, so a broken tag is caught before budget rides on it.
5. Google Ads and Meta Ads Management take the clean baseline and run the accounts on PHRASE discipline, not broad guesswork.

Account run
- AUDIT: done · search terms clustered
- NEGATIVES: list built · wasted queries blocked
- CONVERSIONS: cross-checked · ad count vs analytics
- ACCOUNTS: running · PHRASE discipline live

## Field case, An inherited ad account, audited before a single new click (2026)
Problem: An ad account was handed over with budget already running and no record of what it was actually spending on. The temptation was to jump in and optimize.
Fix: Ads Account Audit went first. The search terms report showed budget leaking into queries with no connection to the business, so a negative list was built before anything else. The conversion count was crossed against analytics to confirm the tag was even reporting correctly.
Result: The account moved to a PHRASE-disciplined structure with a real negative list, and spend stopped feeding irrelevant searches. Nothing was scaled until the conversion numbers from both sides agreed.

## Who it is for
- Agencies running paid ads across Google and Meta for multiple clients
- Advertisers inheriting a messy account who need a structural audit before optimizing
- Performance marketers who want aggressive waste-cutting behind a human approval gate

## Proof
The same ad-ops checks we run on live ad accounts: PHRASE discipline, negatives, conversion sanity.

---
Maker: Can Davarcı, https://candavarci.com.tr