# Advertising, forgehouse

> Run Google and Meta ads without burning budget. Account audits, negative-keyword cleanup, fresh ad creatives and campaign structures built around return on ad spend.

Everything here starts with an audit. Before touching budget, the tools read what the account already shows: search terms turn into a negative-keyword list, conversion numbers get cross-checked against Google Analytics, and wasted spend becomes visible. You can run the whole check without spending a cent.

## Who this shelf is for
- Owner running Google and Meta ads with no idea what’s being wasted
- Freelancer who inherited an ad account and needs a fast audit
- Agency buyer who wants negative-keyword hygiene without digging by hand

## Where to start
Start with Ads Account Audit and the Ad Ops Kit; turning search terms into negative keywords usually pays for itself before you change a single bid.

## Skills (6)
- [Ad Creative](https://forgehouse.ai/skills/ad-creative/), Generate, iterate, or scale ad creative headlines, descriptions, primary text, or full ad…
- [Ads Account Audit](https://forgehouse.ai/skills/ads-account-audit/), Audit a Google Ads or Meta Ads account, review account health, or take over an existing…
- [Google Ads Management](https://forgehouse.ai/skills/google-ads-management/), Google Ads hesaplarini Human-in-the-Loop (Titan V2) protokoluyle yonetir: israf tespiti (First…
- [Google Ads STAG Restructure](https://forgehouse.ai/skills/google-ads-stag-restructure/), Split an overloaded Google Ads campaign into Single Theme Ad Groups for tighter budget and Quality Score.
- [Meta Ads Management](https://forgehouse.ai/skills/meta-ads-management/), Manage Meta Ads (Facebook/Instagram) campaigns end-to-end via `mcp__meta-ads__*` toolkit…
- [Paid Ads](https://forgehouse.ai/skills/paid-ads/), A performance-marketing partner for Google, Meta, LinkedIn, X and TikTok, from account structure to the negative-ROAS ad sets reports hide.

## MCP Connectors (2)
- [Google Ads MCP](https://forgehouse.ai/mcps/google-ads-mcp/), Google Ads automation over the official API
- [Meta Ads MCP](https://forgehouse.ai/mcps/meta-ads-mcp/), Meta (Facebook/Instagram) Ads automation

## FAQ

### Can Claude actually look inside my Google Ads account?
With the ads MCP connectors, yes: campaigns, search terms, quality scores and spend come straight from the API. Claude reads the account, finds the waste and reports it; changes stay behind your explicit approval.

### Why is negative-keyword discipline in every ads audit?
Because it is where budgets quietly burn. The Ads Account Audit skill runs the search-terms report, clusters the irrelevant queries and builds the negative list, the same first move we make on every client account.

### I run both Google and Meta, do I need separate pieces?
The shelf covers both: Google Ads Management and Meta Ads Management are separate skills because the platforms reward different structures. Take both together and the bundle discount applies.

## Related topics
- [Growth & CRO](https://forgehouse.ai/catalog/growth-cro/), 22 pieces
- [Search & AEO](https://forgehouse.ai/catalog/seo-aeo/), 39 pieces
- [Data & Analytics](https://forgehouse.ai/catalog/data-analytics/), 27 pieces

https://forgehouse.ai/catalog/advertising/