# Business & Strategy, forgehouse

> Decide with a method, not a hunch. Market sizing, competitive analysis, pricing models and the thinking tools we lean on under pressure.

The discipline is method before opinion: the facts go on the table first, the judgement comes after. These are the same approaches large consultancies use, scaled down to a decision a small business can actually make this week.

## Who this shelf is for
- Founder sizing a market with a guess instead of a method
- Owner planning a launch with no structure behind it
- Operator who needs a clear read on competitors, not a gut feeling

## Where to start
There is no kit; start with the decision in front of you. Validating demand? Begin with Market Sizing Analysis. Launching? Start with Launch Strategy.

## Skills (12)
- [Brand Strategy Framework](https://forgehouse.ai/skills/brand-strategy-framework/), Audit and build a brand's identity with five academic frameworks (Brand Onion, Trust Equation and JTBD) producing a scored assessment instead of guesswork.
- [Competitive Landscape](https://forgehouse.ai/skills/competitive-landscape/), Map who you're up against and where the white space is, with Porter's Five Forces, Blue Ocean and positioning frameworks.
- [Employment Contract Templates](https://forgehouse.ai/skills/employment-contract-templates/), Create employment contracts, offer letters, and HR policy documents following legal best…
- [Internal Comms](https://forgehouse.ai/skills/internal-comms/), Write internal corporate communications with tone calibration.
- [Launch Strategy](https://forgehouse.ai/skills/launch-strategy/), Plan a product launch, feature announcement, or release strategy.
- [Market Sizing Analysis](https://forgehouse.ai/skills/market-sizing-analysis/), Size any market with TAM, SAM and SOM from three cross-checked methods, numbers investors actually trust.
- [Mental Models OS](https://forgehouse.ai/skills/mental-models-os/), Orchestrate decision-making with 80 mental models organized as a lattice model selection…
- [Risk Metrics Calculation](https://forgehouse.ai/skills/risk-metrics-calculation/), Calculate portfolio risk metrics including VaR, CVaR, Sharpe, Sortino, and drawdown analysis.
- [SaaS Finance Metrics](https://forgehouse.ai/skills/saas-finance-metrics/), Turn raw revenue data into a one-glance health picture across seven canonical metrics, MRR/ARR, LTV/CAC, Magic Number, Rule of 40, NRR/GRR, Burn Multiple and Quick Ratio.
- [Startup Financial Modeling](https://forgehouse.ai/skills/startup-financial-modeling/), Build 3-5 year startup financial models with cohort revenue, layered costs and runway that hold up in investor diligence.
- [Startup Metrics Framework](https://forgehouse.ai/skills/startup-metrics-framework/), A stage-aware playbook for the startup metrics that actually decide your fate, with exact formulas and benchmark ranges.
- [Team Composition Analysis](https://forgehouse.ai/skills/team-composition-analysis/), Design the right team structure, hiring plan, compensation and equity, mapped role-by-role to revenue milestones.

## FAQ

### Frameworks instead of hunches, what is actually inside?
Working decision structures: Market Sizing Analysis, Competitive Landscape, Launch Strategy and Brand Strategy Framework. Each one forces the inputs on the table before the opinion forms.

### Is market sizing useful for a small business?
Most useful there, big companies buy reports, small ones bet their runway. The skill scales the method down: local market, real constraints, a number you can defend to yourself.

### Do these help with pricing decisions?
Yes: pricing sits where strategy meets psychology, and the shelf covers the strategy side: positioning, willingness-to-pay logic and the trade-offs between models, before any number goes on a page.

## Related topics
- [Growth & CRO](https://forgehouse.ai/catalog/growth-cro/), 22 pieces
- [Advertising](https://forgehouse.ai/catalog/advertising/), 8 pieces
- [E-commerce & Payments](https://forgehouse.ai/catalog/ecommerce-payments/), 8 pieces

https://forgehouse.ai/catalog/business-strategy/