# Data & Analytics, forgehouse

> Trust your numbers. Analytics and tracking setup, data pipelines, AI-powered search over your own data, and dashboards that answer the question instead of decorating it.

The common thread is never trusting a single number. Most "GA4 is wrong" cases turn out to be a setup problem, so checking two sources against each other is the default habit here. The search-and-retrieval parts come straight from the memory system we run ourselves.

## Who this shelf is for
- Marketer whose GA4 numbers never match the ad platform
- Analyst tired of dashboards no stakeholder actually reads
- Builder adding search and retrieval to a real product

## Where to start
There is no kit; start from the symptom. Numbers you don’t trust? Begin with Analytics Tracking and Data Quality Frameworks. Reports nobody reads? Start with Data Storytelling.

## Skills (25)
- [Airflow DAG Patterns](https://forgehouse.ai/skills/airflow-dag-patterns/), Build production Apache Airflow DAGs with best practices for operators, sensors, testing, and…
- [Analytics Tracking](https://forgehouse.ai/skills/analytics-tracking/), Set up, improve, or audit analytics tracking and measurement.
- [Brain GraphRAG Entity Relation](https://forgehouse.ai/skills/brain-graphrag-entity-relation/), Brain hafiza katmaninda entity-relationship graph kurarak Microsoft GraphRAG mimarisi uygular.
- [Data](https://forgehouse.ai/skills/data/), Analytics and data query patterns for metrics, dashboards, reports, KPIs, and funnel analysis
- [Data Quality Frameworks](https://forgehouse.ai/skills/data-quality-frameworks/), Implement data quality validation with Great Expectations, dbt tests, and data contracts.
- [Data Storytelling](https://forgehouse.ai/skills/data-storytelling/), Transform data into compelling narratives using visualization, context, and persuasive…
- [Database Migration](https://forgehouse.ai/skills/database-migration/), Execute database migrations across ORMs and platforms with zero-downtime strategies, data…
- [dbt Transformation Patterns](https://forgehouse.ai/skills/dbt-transformation-patterns/), Master dbt (data build tool) for analytics engineering with model organization, testing…
- [Embedding Strategies](https://forgehouse.ai/skills/embedding-strategies/), Select and optimize embedding models for semantic search and RAG applications.
- [Firecrawl CLI](https://forgehouse.ai/skills/firecrawl-cli/), Official Firecrawl CLI skill for web scraping, search, crawling, and browser automation.
- [Grafana Dashboards](https://forgehouse.ai/skills/grafana-dashboards/), Create and manage production Grafana dashboards for real-time visualization of system and…
- [KPI Dashboard Design](https://forgehouse.ai/skills/kpi-dashboard-design/), Design effective KPI dashboards with metrics selection, visualization best practices, and…
- [MCP Data Toolkit](https://forgehouse.ai/skills/mcp-data-toolkit/), MCP veri araclari (GSC, GA4, Google Ads Keyword Planner) dogru kullanim kilavuzu.
- [Postgres pgvector RAG Pipeline](https://forgehouse.ai/skills/postgres-pgvector-rag-pipeline/), PostgreSQL + pgvector uzerine uctan uca RAG pipeline chunking (recursive 1024/256 overlap vs…
- [PostgreSQL Table Design](https://forgehouse.ai/skills/postgresql-table-design/), Design a PostgreSQL-specific schema.
- [Product Tracking Instrumentation](https://forgehouse.ai/skills/product-tracking-instrumentation/), Product event tracking instrumentation skill
- [Projection Patterns](https://forgehouse.ai/skills/projection-patterns/), Build read models and projections from event streams.
- [RAG Implementation](https://forgehouse.ai/skills/rag-implementation/), Build Retrieval-Augmented Generation (RAG) systems for LLM applications with vector databases…
- [Runtime Datalayer Inspect](https://forgehouse.ai/skills/runtime-datalayer-inspect/), Playwright MCP kullanarak canli web sayfasinda GA4 dataLayer event'lerinin runtime fire edip…
- [Similarity Search Patterns](https://forgehouse.ai/skills/similarity-search-patterns/), Implement efficient similarity search with vector databases.
- [Spark Optimization](https://forgehouse.ai/skills/spark-optimization/), Optimize Apache Spark jobs with partitioning, caching, shuffle optimization, and memory tuning.
- [SQL Optimization Patterns](https://forgehouse.ai/skills/sql-optimization-patterns/), Master SQL query optimization, indexing strategies, and EXPLAIN analysis to dramatically…
- [Supabase Operations](https://forgehouse.ai/skills/supabase-operations/), Direct Supabase Postgres operations via `mcp__postgres__*` RLS policy audit, migration…
- [Supabase Postgres Best Practices](https://forgehouse.ai/skills/supabase-postgres-best-practices/), Postgres performance optimization and best practices from Supabase.
- [Vector Index Tuning](https://forgehouse.ai/skills/vector-index-tuning/), Optimize vector index performance for latency, recall, and memory.

## Agents (1)
- [Data Weaver](https://forgehouse.ai/agents/data-weaver/), Supabase/Postgres schema, RLS and API engineer

## MCP Connectors (1)
- [Google Analytics MCP](https://forgehouse.ai/mcps/google-analytics-mcp/), GA4 reporting and configuration

## FAQ

### My GA4 numbers feel wrong, where do I start?
With Analytics Tracking: it audits what fires, what double-counts and what never arrives. Most “GA4 is wrong” cases are wiring, not the tool, the skill finds the broken joint before you rebuild dashboards on it.

### Do these cover RAG and vector search properly?
Yes, this is the shelf our own memory system came from. Brain Graphrag Entity Relation and the RAG skills cover chunking, embedding, hybrid search and the retrieval checks that keep answers grounded.

### Dashboards, do the skills build them or critique them?
Both directions: Data Storytelling structures a dashboard so it answers a question instead of decorating one, and Data Quality Frameworks makes sure the numbers feeding it deserve the trust.

## Related topics
- [AI & LLM](https://forgehouse.ai/catalog/ai-llm/), 18 pieces
- [Growth & CRO](https://forgehouse.ai/catalog/growth-cro/), 22 pieces
- [Search & AEO](https://forgehouse.ai/catalog/seo-aeo/), 39 pieces

https://forgehouse.ai/catalog/data-analytics/