# Growth & CRO, forgehouse

> Turn traffic into revenue. Landing-page and funnel audits, pricing strategy, churn prevention and the persuasion psychology behind every call to action.

Everything here starts with finding the leak: before you optimize anything, you work out whether you lose people while winning them or while keeping them, because the fix is different for each. Persuasion gets its own check too, so your pages convince without tipping into manipulation.

## Who this shelf is for
- SaaS founder losing users but unsure if it’s at signup or in month two
- Store owner watching carts fill up and never reach checkout
- Marketer who wants pages that convince without tricking anyone

## Where to start
There is no single kit here, so build your own set: start with Cohort Retention Analyzer to find where you lose people, then add A/B Test Setup or Cart Recovery at that exact point.

## Skills (20)
- [A/B Test Setup](https://forgehouse.ai/skills/ab-test-setup/), Plan, design, or implement an A/B test or experiment.
- [Churn Prevention](https://forgehouse.ai/skills/churn-prevention/), Reduce churn, build cancellation flows, set up save offers, recover failed payments, or…
- [Cialdini Influence Audit](https://forgehouse.ai/skills/cialdini-influence-audit/), Audit marketing copy (landing page, email, sales sequence, cold pitch) against Cialdini's 7…
- [Cohort Retention Analyzer](https://forgehouse.ai/skills/cohort-retention-analyzer/), Group customers by kickoff month and turn retention into a curve, fitting decay, projecting LTV and computing NRR, GRR, Magic Number and Rule of 40 with a survivor-bias guard.
- [Ecommerce Cart Recovery](https://forgehouse.ai/skills/ecommerce-cart-recovery/), E-ticaret sepet terk kurtarma skill'i
- [Form CRO](https://forgehouse.ai/skills/form-cro/), Optimize any form that is NOT signup/registration including lead capture forms, contact…
- [Free Tool Strategy](https://forgehouse.ai/skills/free-tool-strategy/), Plan, evaluate, or build a free tool for marketing purposes lead generation, SEO value, or…
- [Hormozi Offer Audit](https://forgehouse.ai/skills/hormozi-offer-audit/), Audit offer copy (sales page, pricing page, landing offer block, proposal, teklif) against…
- [Landing Page CRO Audit](https://forgehouse.ai/skills/landing-page-cro-audit/), Landing page CRO denetimi
- [Marketing Ideas](https://forgehouse.ai/skills/marketing-ideas/), A library of 140 proven SaaS marketing plays, organised by stage, so you never face a blank page.
- [Marketing Psychology](https://forgehouse.ai/skills/marketing-psychology/), Apply psychological principles, mental models, or behavioral science to marketing.
- [Marketing Research 6 Modules](https://forgehouse.ai/skills/marketing-research-6-modules/), Competitor / Product / Avatar / Market / Value…
- [Marketing Router](https://forgehouse.ai/skills/marketing-router/), Marketing pod orkestrasyon skill'i.
- [Onboarding CRO](https://forgehouse.ai/skills/onboarding-cro/), Optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
- [Page CRO](https://forgehouse.ai/skills/page-cro/), Optimize, improve, or increase conversions on any marketing page including homepage, landing…
- [Paywall Upgrade CRO](https://forgehouse.ai/skills/paywall-upgrade-cro/), Create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
- [Popup CRO](https://forgehouse.ai/skills/popup-cro/), Create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.
- [Product Marketing Context](https://forgehouse.ai/skills/product-marketing-context/), Create or update their product marketing context document.
- [Referral Program](https://forgehouse.ai/skills/referral-program/), Create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
- [Signup Flow CRO](https://forgehouse.ai/skills/signup-flow-cro/), Optimize signup, registration, account creation, or trial activation flows.

## Agents (2)
- [Email Lifecycle](https://forgehouse.ai/agents/email-lifecycle/), Customer email lifecycle and CRM operator
- [Growth Engineer](https://forgehouse.ai/agents/growth-engineer/), Paid ads, tracking and retention specialist

## FAQ

### My traffic converts poorly, where does this shelf start?
With the funnel, not the ads. Form CRO and the landing audits find where people drop; Cialdini Influence Audit checks the persuasion layer; Cohort Retention Analyzer shows whether the leak is acquisition or retention.

### Do these skills run experiments or just give advice?
They set up the work: Ab Test Setup builds the hypothesis, variant and significance plan, Ecommerce Cart Recovery wires the win-back flow. Claude prepares and reads the experiment, your stack runs it.

### There is no growth kit, how do I bundle these?
Through Build your own set. Pick the CRO pieces you need: any two or more components price at 15% off automatically, same as a ready-made kit.

## Related topics
- [Advertising](https://forgehouse.ai/catalog/advertising/), 8 pieces
- [Data & Analytics](https://forgehouse.ai/catalog/data-analytics/), 27 pieces
- [E-commerce & Payments](https://forgehouse.ai/catalog/ecommerce-payments/), 8 pieces

https://forgehouse.ai/catalog/growth-cro/