---
title: Ads Account Audit
category: product
entity_type: skill
price: $15
canonical: https://forgehouse.ai/skills/ads-account-audit/
lang: en
hreflang_alt: https://forgehouse.ai/tr/skiller/ads-account-audit/
last_updated: 2026-06-20
---

# Ads Account Audit

> Audit a Google Ads or Meta Ads account, review account health, or take over an existing…

A systematic account-level audit for Google Ads and Meta Ads that inspects the foundation before performance: conversion tracking, account structure, Quality Score, budget, and policy. It produces a weighted health score and a prioritized fix plan, because optimizing on a broken foundation just burns budget.

## Use cases
- Taking over an inherited or messy advertising account
- Verifying conversion tracking integrity across Ads and GA4
- Finding wasted spend with N-gram and zero-conversion analysis
- Diagnosing low Quality Score by its three components
- Checking for disapproved ads, policy flags, and auto-applied recommendations
- Scanning for click-fraud signals and dangerous negative keyword conflicts

## Benefits
- Stop making decisions on false data by fixing tracking first
- Recover the 30-40% of budget often lost to zero-conversion keywords
- Lower CPC by targeting the weakest Quality Score components
- Avoid suspension risk with proactive policy compliance checks

## What’s included
- 8-step audit workflow from access overview to action plan
- Conversion tracking verification procedure with a live test conversion
- Quality Score component diagnosis and improvement mapping
- Wasted-spend and N-gram analysis for negative keyword candidates
- Auto-applied recommendation and click-fraud signal scans
- Weighted scorecard and prioritized audit report template

## Who it’s for
Ad managers and agencies auditing account health, onboarding new advertising accounts, or running periodic structural checkups.

## How it runs
Taking over an ad account starts at the foundation, not the dashboard. Access, structure and conversion tracking get verified before any performance number is trusted:
1. Verifies access and account basics before anything else: MCC linkage, currency, timezone and billing on Google Ads; Business Manager access, pixel ID and payment method on Meta.
2. Reviews the account structure against the ideal hierarchy: campaign count, keywords per ad group, naming convention consistency, match type mix and whether negative keyword lists exist at all.
3. Tests conversion tracking before reading any performance number: GA4 to Ads linkage, conversion actions, enhanced conversions and auto-tagging, then fires a test conversion and confirms it actually lands.
4. Breaks Quality Score into its three components (expected CTR, ad relevance, landing page experience) and maps every low-QS keyword to a specific fix: headline rework, ad group restructure or pause.
5. Audits budget and bidding health (utilization, impression share lost to budget, strategy fit for the account's conversion volume) plus policy: disapproved ads, trademark flags, auto-applied recommendations and click fraud signals.
6. Scores the account on a weighted scale where tracking and policy weigh x3 and structure, QS and budget weigh x2, then delivers a prioritized report: critical findings, medium priority items, opportunities and a sequenced action plan.

## FAQ
### Does it need GA4 access, or just the ad account?
Verifying conversion tracking integrity is a core check, and that means comparing the ad account against GA4. With ad-account access alone you still get structure, budget and policy checks, but the tracking cross-check needs GA4.

### Why look at account structure before performance, isn't ROAS the number that matters?
A strong ROAS on broken conversion tracking is a number you cannot trust, which is why the foundation gets checked first. Optimizing on a broken base just spends faster in the wrong direction.

### Does it fix the issues or only report them?
It produces a weighted health score and a prioritized fix plan, not changes to the account. Applying the fixes is a separate, deliberate step you control.

## Price
$15, one-time, no subscription. VAT included.

Related guide: [AI Google Ads and Meta Ads management](https://forgehouse.ai/guides/ai-google-ads-management/)