---
title: Cialdini Influence Audit
category: product
entity_type: skill
price: $15
canonical: https://forgehouse.ai/skills/cialdini-influence-audit/
lang: en
hreflang_alt: https://forgehouse.ai/tr/skiller/cialdini-influence-audit/
last_updated: 2026-06-20
---

# Cialdini Influence Audit

> Audit marketing copy (landing page, email, sales sequence, cold pitch) against Cialdini's 7…

An audit-first skill that scores your existing marketing copy against Cialdini's 7 influence principles (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity, Unity) plus Pre-Suasion opener analysis. It does not generate copy: it diagnoses what you already have, quotes the exact evidence for every PRESENT/WEAK/MISSING score, and hands you the Top 3 before/after fixes ranked by impact and effort. A built-in ethics guardrail flips the recommendation to 'restraint' when 5 or more principles are over-stacked, protecting your brand from feeling manipulative.

## Use cases
- Auditing a landing page before a CRO experiment
- Reviewing a cold email or sales sequence that isn't converting
- Diagnosing why a high-traffic page has weak signups
- Checking popup or form copy for over-stacked persuasion
- Validating an opening line against Pre-Suasion attention rules
- Comparing two copy variants on persuasion balance before launch

## Benefits
- Know exactly which persuasion lever is missing instead of guessing
- Get concrete before/after rewrites you can ship the same day
- Protect brand trust by avoiding manipulative over-stacking
- Prioritize the 3 highest-leverage fixes rather than rewriting everything

## What’s included
- PRESENT/WEAK/MISSING scoring for all 7 influence principles with a quoted line of evidence each
- Pre-Suasion opener check that isolates and grades your first sentence (prospect-focused vs sender-focused)
- Anti-overstacking ethics gate that flips to 'cut the weakest 2' at 5+ strong principles
- Top 3 fixes with concrete before/after examples ranked by impact and effort
- Triangle of Influence balance view (Cultivation / Validation / Mobilization tiers)
- Structured JSON audit output ready for dashboards or A/B test platforms

## Who it’s for
Marketers, copywriters, and CRO specialists who want to diagnose and sharpen existing sales copy with evidence rather than rewrite it from scratch.

## How it runs
Audit-first, never a generator. The exact pass it runs on copy that already exists:
1. Takes the copy in (file, URL or pasted text), classifies it (landing page, email, sales sequence, cold pitch, popup) and checks it is long enough to audit at all. Under 50 words there is not enough evidence to score.
2. Scores all 7 Cialdini principles (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity, Unity) as PRESENT, WEAK or MISSING, and every score must be backed by a one-sentence quote from the copy itself. No quote, no score.
3. Isolates the first sentence for a Pre-Suasion opener check: prospect-focused openings (a real detail about them) score YES, sender-focused openings ("our platform", "we help") score NO.
4. Counts the PRESENT principles and runs the anti-overstacking gate: 5 or more strongly present flips the recommendation to RESTRAINT, cut the weakest two, because stacked persuasion reads as manipulation and burns brand trust.
5. Groups the scores into Cialdini's three tiers, Cultivation (relationship), Validation (proof), Mobilization (action), to spot an unbalanced funnel, like copy that is all urgency and no relationship.
6. Delivers Top 3 fixes ranked by impact versus effort, each with a concrete before/after rewrite, and flags the output BLOCKED if the ethics gate fails so nothing manipulative ships.

## FAQ
### Do I hand it a live URL or paste the copy in?
Either works as long as it can see the actual words on the page, since it quotes the exact lines it scores. The audit is about the copy you already have, not a hypothetical version of it.

### Is the principle scoring just an opinion, or can I act on it?
Each of the seven principles is scored against quoted evidence pulled from your copy, so you see which line earns trust and which claim is left hanging. It also reads the opener through Pre-Suasion, since what frames the reader before the pitch shifts how the rest lands.

### Will it rewrite the weak sections for me?
No, by design it diagnoses rather than generates, so it tells you what is weak and why with evidence. Carrying those findings into new copy is a separate writing step.

## Price
$15, one-time, no subscription. VAT included.

Related guide: [AI Google Ads and Meta Ads management](https://forgehouse.ai/guides/ai-google-ads-management/)