---
title: Copy Editing
category: product
entity_type: skill
price: $15
canonical: https://forgehouse.ai/skills/copy-editing/
lang: en
hreflang_alt: https://forgehouse.ai/tr/skiller/copy-editing/
last_updated: 2026-06-20
---

# Copy Editing

> Edit, review, or improve existing marketing copy.

A systematic editor for marketing and conversion copy that enhances your existing text instead of rewriting it, preserving your voice while sharpening every line. It runs your copy through seven focused passes: clarity, voice, so-what, proof, specificity, emotion, and zero-risk, catching the issues that get missed when you try to fix everything at once. Each edit comes with a clear reason, and every pass loops back to make sure earlier improvements stay intact.

## Use cases
- Polishing a homepage or landing page draft before it ships
- Turning a feature list into benefit-driven copy that answers why should I care
- Replacing vague claims with specific numbers, timeframes, and proof
- Stripping AI-slop filler phrases and weak intensifiers out of a draft
- Removing friction and hesitation from copy near a call to action
- Running a fast word, sentence, and paragraph cleanup when there is no time for a full pass

## Benefits
- Copy reads clearer and converts harder without losing your original message
- Unsupported claims become credible with proof and specificity
- Each call to action faces fewer objections and less hesitation
- Generic, filler-heavy text gets replaced with concrete, scannable lines

## What’s included
- The Seven Sweeps framework with a loop-back check after every pass
- The So What test that bridges every feature to a real reader benefit
- A vague-to-specific upgrade table for numbers, timeframes, and examples
- An AI-slop detector that flags and removes cliche phrasing and passive voice
- Quick-pass word, sentence, and paragraph checks for fast reviews
- A common-problems catalog with symptom-and-fix pairs and a full editing checklist

## Who it’s for
Marketers, founders, and writers who already have a draft and want a rigorous editor to make it clearer, more credible, and more persuasive.

## How it runs
Seven sequential passes, each reading through a single lens: clarity, voice, so-what, proof, specificity, emotion, risk. Every later sweep loops back to confirm the earlier ones still hold before the copy ships.
1. Reads the full copy once without editing, then runs Sweep 1 Clarity: marks confusing structures, unclear pronouns and jargon first, only then proposes edits that preserve the original intent.
2. Runs Sweep 2 Voice and Tone by reading aloud: catches shifts between casual and corporate, smooths jarring transitions, then re-checks Clarity to confirm the voice edits introduced no confusion.
3. Runs Sweep 3 So What and Sweep 4 Prove It as a pair: every claim must answer 'why should I care' with a benefit bridge, and every assertion needs evidence nearby (named testimonial, statistic, review score) or gets softened.
4. Runs Sweep 5 Specificity: replaces vague language with numbers and timeframes ('save time' becomes 'save 4 hours every week'), and deletes anything that cannot be made concrete because it is probably filler.
5. Runs Sweep 6 Heightened Emotion and Sweep 7 Zero Risk: adds authentic emotional texture where the copy reads flat, then audits everything near the CTA for unanswered objections, missing trust signals and absent risk reversals.
6. Finishes with a full backward pass through all seven lenses plus the quick-pass checks: weak intensifiers cut, passive voice flipped active, sentences under 25 words, AI cliche patterns flagged and removed.

## FAQ
### Do I need a polished draft, or will it work on rough copy?
It needs an existing draft, since it sharpens what is there rather than inventing it. Rough is fine, blank is not, because there is nothing for the seven passes to work on.

### If it edits seven ways, how do I know it keeps my voice instead of flattening it?
Preserving your voice is the constraint rather than a side effect, and the voice pass exists specifically to protect it. It tightens clarity, proof and specificity while leaving the way you sound intact.

### Can it write a new section if mine is missing?
No, it is an editor rather than a generator, so it improves lines you already have instead of drafting fresh ones. For net-new copy you start with a writing step, then run it through these passes.

## Price
$15, one-time, no subscription. VAT included.

Related guide: [Building a multilingual AI content pipeline](https://forgehouse.ai/guides/ai-content-pipeline/)