---
title: Hormozi Offer Audit
category: product
entity_type: skill
price: $15
canonical: https://forgehouse.ai/skills/hormozi-offer-audit/
lang: en
hreflang_alt: https://forgehouse.ai/tr/skiller/hormozi-offer-audit/
last_updated: 2026-06-20
---

# Hormozi Offer Audit

> Audit offer copy (sales page, pricing page, landing offer block, proposal, teklif) against…

Audits an existing offer: sales page, pricing block, or proposal, against the Value Equation: Dream Outcome and Perceived Likelihood over Time Delay and Effort & Sacrifice. It does not write offers; it scores each of the four elements as Present, Weak, or Missing with a quote from your copy, then returns the top three fixes with before/after examples.

## Use cases
- Reviewing a sales page before you ship or run a pricing experiment
- Diagnosing why a pricing page converts poorly element by element
- Auditing a bonus stack and checking its claimed-value-to-price ratio
- Classifying and risk-rating a guarantee across five guarantee types
- Flagging too-good-to-be-true offers that trigger trust collapse
- Pairing offer copy with an influence audit for a full sales-page review

## Benefits
- See exactly which of the four value elements are missing and what evidence to add
- Get prioritized fixes with concrete before/after copy, not vague advice
- Avoid trust collapse from over-stacking with a built-in restraint verdict
- Stay on the right side of consumer-protection rules by flagging fake guarantees and speculative ROI claims

## What’s included
- Present/Weak/Missing scoring for all four Value Equation elements with an evidence quote each
- Specificity sub-check that flags vague language across outcome, timing, proof, and effort
- Bonus-stack audit with per-bonus criteria and a stack-to-price ratio classification
- Guarantee audit across five types (unconditional, conditional, anti, implied, service-level) with risk assessment
- Anti-overstacking ethics gate that flips the verdict to restraint when an offer is overcooked
- Five-level verdict (Build/Strengthen/Optimize/Hold/Restraint) plus three prioritized fixes with before/after

## Who it’s for
Founders, marketers, and copywriters who want an evidence-based audit of an existing offer before they launch or change pricing.

## How it runs
Audit-first against the Value Equation, never a generator. The exact pass it runs on an offer that already exists:
1. Extracts the offer's anatomy from the copy: main deliverables, price point, every bonus, the exact guarantee wording, and any price anchor (strikethrough, comparison price).
2. Scores the four Value Equation elements PRESENT/WEAK/MISSING with a quote as evidence for each: Dream Outcome (is the end state specific and measurable), Perceived Likelihood (case studies, named customers, guarantees), Time Delay (is time-to-first-value actually stated) and Effort & Sacrifice (done-for-you or a 14-step DIY).
3. Runs a specificity sub-check on every element: "fast results" and "many happy customers" get flagged as vague; three or more vague claims triggers a Specificity Crisis verdict on its own.
4. Audits the bonus stack: each bonus needs a name, a delivery method and a claimed value, then computes the stack-to-price ratio. 10:1 is the target, under 2:1 means the offer is naked, over 50:1 is flagged as hyperbole.
5. Classifies the guarantee into one of five types (unconditional, conditional, anti-guarantee, implied, service-level) and weighs its conversion lift against the chargeback risk for that price point.
6. Issues one of five verdicts (BUILD, STRENGTHEN, OPTIMIZE, HOLD, RESTRAINT) plus Top 3 before/after fixes. Two or more overstacking flags flips the advice from "add more" to "cut and tone down", because too-good-to-be-true collapses trust instead of converting.

## FAQ
### I don't have a long sales page, does it work on a short proposal?
Yes. The audit runs the same four Value Equation elements against a sales page, a pricing block, or a proposal. Shorter copy just exposes missing elements faster, which is exactly what the audit is for.

### Couldn't I just read the Value Equation chapter and apply it myself?
Reading gives you the framework; the audit applies it mechanically: each element scored Present, Weak, or Missing with a quote from your own copy, the bonus stack checked against its claimed-value-to-price ratio, and the guarantee classified across five types with a risk rating. The output is three prioritized fixes with before/after examples.

### Will it write a new offer for me?
No, it's audit-first by design and doesn't generate offers. It evaluates what you wrote, recommends fixes, and if all four elements are maxed out it flips to a restraint verdict, warning that a too-good-to-be-true offer collapses trust.

## Price
$15, one-time, no subscription. VAT included.

Related guide: [AI Google Ads and Meta Ads management](https://forgehouse.ai/guides/ai-google-ads-management/)