Growth & CRO Skill
A/B Test Setup
Plan, design, or implement an A/B test or experiment.
$15
Hormozi Offer Audit
Audit offer copy (sales page, pricing page, landing offer block, proposal, teklif) against…
Audits an existing offer: sales page, pricing block, or proposal, against the Value Equation: Dream Outcome and Perceived Likelihood over Time Delay and Effort & Sacrifice. It does not write offers; it scores each of the four elements as Present, Weak, or Missing with a quote from your copy, then returns the top three fixes with before/after examples.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Growth & CRO
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Audit-first against the Value Equation, never a generator. The exact pass it runs on an offer that already exists:
- Extracts the offer's anatomy from the copy: main deliverables, price point, every bonus, the exact guarantee wording, and any price anchor (strikethrough, comparison price).
- Scores the four Value Equation elements PRESENT/WEAK/MISSING with a quote as evidence for each: Dream Outcome (is the end state specific and measurable), Perceived Likelihood (case studies, named customers, guarantees), Time Delay (is time-to-first-value actually stated) and Effort & Sacrifice (done-for-you or a 14-step DIY).
- Runs a specificity sub-check on every element: "fast results" and "many happy customers" get flagged as vague; three or more vague claims triggers a Specificity Crisis verdict on its own.
- Audits the bonus stack: each bonus needs a name, a delivery method and a claimed value, then computes the stack-to-price ratio. 10:1 is the target, under 2:1 means the offer is naked, over 50:1 is flagged as hyperbole.
- Classifies the guarantee into one of five types (unconditional, conditional, anti-guarantee, implied, service-level) and weighs its conversion lift against the chargeback risk for that price point.
- Issues one of five verdicts (BUILD, STRENGTHEN, OPTIMIZE, HOLD, RESTRAINT) plus Top 3 before/after fixes. Two or more overstacking flags flips the advice from "add more" to "cut and tone down", because too-good-to-be-true collapses trust instead of converting.
One power source. 6 lines out.
hormozi-offer-audit · core
core active · 6 lines
- ✓ reviewing a sales page b…
Reviewing a sales page before you ship or run a pricing experiment
- ✓ diagnosing why a pricing
Diagnosing why a pricing page converts poorly element by element
- ✓ auditing a bonus stack and
Auditing a bonus stack and checking its claimed-value-to-price ratio
- ✓ classifying and risk-rat…
Classifying and risk-rating a guarantee across five guarantee types
- ✓ flagging too-good-to-be-…
Flagging too-good-to-be-true offers that trigger trust collapse
- ✓ pairing offer copy with
Pairing offer copy with an influence audit for a full sales-page review
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
-
See exactly which of the four value elements are missing and what evidence to add
license: perpetual -
Get prioritized fixes with concrete before/after copy, not vague advice
license: perpetual -
Avoid trust collapse from over-stacking with a built-in restraint verdict
license: perpetual -
Stay on the right side of consumer-protection rules by flagging fake guarantees and speculative ROI claims
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Present/Weak/Missing scoring for all four Value Equation elements with an evidence quote each
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Founders, marketers, and copywriters who want an evidence-based audit of an existing offer before they launch or change pricing.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
-
I don't have a long sales page, does it work on a short proposal?
Yes. The audit runs the same four Value Equation elements against a sales page, a pricing block, or a proposal. Shorter copy just exposes missing elements faster, which is exactly what the audit is for.
-
Couldn't I just read the Value Equation chapter and apply it myself?
Reading gives you the framework; the audit applies it mechanically: each element scored Present, Weak, or Missing with a quote from your own copy, the bonus stack checked against its claimed-value-to-price ratio, and the guarantee classified across five types with a risk rating. The output is three prioritized fixes with before/after examples.
-
Will it write a new offer for me?
No, it's audit-first by design and doesn't generate offers. It evaluates what you wrote, recommends fixes, and if all four elements are maxed out it flips to a restraint verdict, warning that a too-good-to-be-true offer collapses trust.
-
How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
-
One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
-
Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.