---
title: Local SEO
category: product
entity_type: skill
price: $15
canonical: https://forgehouse.ai/skills/local-seo/
lang: en
hreflang_alt: https://forgehouse.ai/tr/skiller/local-seo/
last_updated: 2026-06-20
---

# Local SEO

> Optimize a business for local search, Google Business Profile, local citations, NAP…

Optimizes local service businesses to win Google Maps local-pack rankings and 'near me' searches. It covers Google Business Profile completion, NAP consistency across directories, local citation building, LocalBusiness schema markup, and review acquisition, the full foundation for local visibility.

## Use cases
- Getting a local service, shop, clinic, or restaurant into the 3-pack
- Setting up, verifying, and optimizing a Google Business Profile
- Auditing and fixing NAP (name, address, phone) inconsistencies
- Building and auditing local citations across directories
- Implementing LocalBusiness JSON-LD schema markup
- Designing a review acquisition and response strategy

## Benefits
- Show up in the map pack where local buyers actually look
- Build the Google trust signals that lift local rankings
- Turn reviews into both social proof and a ranking factor
- Capture high-intent 'near me' traffic without paid local ads

## What’s included
- A full GBP completion checklist from categories to weekly posts
- NAP consistency audit across Google, Bing, Apple, Yandex, and more
- Priority directory list tuned for the local market
- Ready-to-use LocalBusiness JSON-LD schema template
- Review request and response templates for positive and negative cases
- A verification checklist and platform-difference reference

## Who it’s for
Local business owners and SEO practitioners optimizing service-area or storefront businesses for local search.

## How it runs
The skill runs the local visibility loop for a service business end to end: complete the Google Business Profile, lock NAP consistency everywhere, build the citation base, mark the site up with LocalBusiness schema, and keep the review engine turning.
1. Works through the GBP completion checklist: real business name with no keyword stuffing, the most specific primary category plus secondary categories, a 750 character description, defined service area, current hours, at least 10 photos, weekly posts and seeded Q&A.
2. Audits NAP (Name, Address, Phone) so the exact same string appears in the site footer, contact page, LocalBusiness JSON-LD, GBP and every directory; even 'Cd.' versus 'Cadde' or an old phone number left in one directory counts as an inconsistency.
3. Registers the business across the priority directory stack for the Turkish market: Google Business Profile, Bing Places, Apple Maps, Yandex Business, Foursquare, Yelp, Facebook and Instagram business profiles plus sector directories.
4. Implements LocalBusiness JSON-LD with address, geo coordinates, telephone, opening hours and aggregate rating, then validates it in Google's Rich Results Test.
5. Sets the review cadence: organic review requests only (purchased reviews are banned), 2 to 3 new reviews per month as the healthy rhythm, and every review answered within 24 hours, negatives included.
6. Verifies the outcome: local pack position tracked for 'service plus city' queries, and monthly GBP insights (views, calls, direction requests) exported into the client report.

## FAQ
### I run a service-area business with no storefront. Does this still apply?
Yes. The playbook covers both storefront and service-area setups, including configuring the Google Business Profile around an area instead of a walk-in address. NAP consistency, citations, and the review strategy work the same either way.

### What actually moves local-pack rankings here?
The trust signals Google weighs for local results: a fully completed Business Profile, name-address-phone consistency across Google, Bing, Apple and the directories, LocalBusiness JSON-LD on the site, and a steady review flow, which acts as both social proof and a ranking input.

### Will this run local ads or guarantee a 3-pack spot?
No. It is the organic local foundation, not paid local campaigns, and no method can guarantee a 3-pack position. If you need the deeper hands-on citation and GBP execution layer, that is what the local-seo-citation package covers.

## Price
$15, one-time, no subscription. VAT included.

Related guide: [How to automate SEO and AEO with Claude](https://forgehouse.ai/guides/automate-seo-claude/)