Marketing Ideas

A library of 140 proven SaaS marketing plays, organised by stage, so you never face a blank page.

A curated library of 140 proven marketing approaches for SaaS and software products, organized by category from content and SEO to paid ads, partnerships, launches, and product-led growth. Instead of generic advice, it helps you pick the right 3-5 tactics for your specific stage, audience, and budget.

$15 one-time
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Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in

  • Type Skill
  • Category Growth & CRO
  • Delivery Email · instant
  • License One-time
Run preview
forgehouse, marketing-ideas

Inside the run · no black box

See the actual work before you buy it.

Five ideas that fit beat 140 that drown you. The library gets filtered by company stage, channel and audience, survivors are ICE-scored, and every winner ships first as a minimum viable campaign.

  1. Profiles the product first: what it is, who buys it, what stage the company is in and what resources (time, budget, team size) actually exist. No profile, no recommendations.
  2. Filters the 140 ideas by stage-gate: pre-product-market-fit gets founder-led tactics (Product Hunt, beta community), post-PMF gets content, SEO and paid, scale stage gets brand and ABM. Tactics from the wrong stage are discarded, no skipping ahead.
  3. Filters again by channel-audience fit: B2B SaaS routes to LinkedIn, SEO and webinars, local business to Maps and local search, developer tools to GitHub and Hacker News. Channels the audience does not live in are dropped no matter how popular they are.
  4. Scores the surviving candidates with ICE (Impact, Confidence, Ease, each 1-10): averages of 7+ go to the "do now" list, 4-6 to the plan, below that is parked.
  5. Balances the final portfolio between compounding tactics (SEO, free tools, evergreen content that keeps paying after the work stops) and linear ones (ads and events that stop when the money does), targeting roughly a 60/40 split.
  6. Ships each chosen idea first as a Minimum Viable Campaign: a tweet thread instead of a blog, a Typeform instead of a landing page, 1-2 weeks and minimal budget. Around 80% of ideas die at this stage, which is exactly the point of running it.
Use cases · what happens when you plug it in

One power source. 6 lines out.

marketing-ideas · core

core active · 6 lines

  1. Finding fresh marketing tactics tailored to your product stage

    ✓ finding fresh marketing
  2. Brainstorming growth ideas when current channels stall

    ✓ brainstorming growth ideas
  3. Matching channels to where your audience actually is

    ✓ matching channels to where
  4. Choosing free or low-budget tactics for an early-stage startup

    ✓ choosing free or low-bud…
  5. Planning engineering-as-marketing tools and free utilities

    ✓ planning engineering-as-…
  6. Building a balanced portfolio of compounding and linear tactics

    ✓ building a balanced port…
Benefits · what you walk away with

Yours to keep.

Drag time forward. Watch what stays.

Forever

That's what owning means.

The rented stack

ai writing tool: subscription

expired · access lost

analytics suite: subscription

expired · access lost

design platform: subscription

expired · access lost

(nothing left)

Your forge

  1. Skip the blank-page problem with 140 vetted starting points

    license: perpetual
  2. Avoid wasted spend by matching tactics to your stage and budget

    license: perpetual
  3. Test ideas cheaply with minimum-viable-campaign versions first

    license: perpetual
  4. Prioritize the highest-leverage ideas with simple ICE scoring

    license: perpetual

subscriptions expire · deeds don't

What's included · the full manifest

Everything in the box.

Pick a piece up. Watch it work.

140 marketing ideas organized across 14 categories

part 01 of 06 · in the box

6 parts · one working system · ships instantly by email

Who it's for

This wasn't forged for everyone.

  • Not for you if you'd rather rent a tool than own one.
  • Not for you if you want someone else to run your stack.
  • Not for you if you're happy guessing.
Still here? Good.

Founders and marketers who need relevant, actionable marketing ideas matched to their product and resources.

then this was forged for you.

Works with

Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.

  • Claude Native format
  • ChatGPT Adapts via open standards
  • Gemini Adapts via open standards
  • Cursor Adapts via open standards
  • Copilot Adapts via open standards
Questions · still in the air

Catch what's on your mind.

the air is clear. nothing between you and the forge.
catch a spark: the forge will answer

  1. We are pre-revenue with almost no budget. Is most of this out of reach?

    No. The library is filtered by stage, budget, and timeline, and a meaningful share of the 140 ideas are free or low-cost tactics suited to early-stage products. The guidance also pushes minimum-viable-campaign versions, so you test an idea cheaply before committing to it.

  2. I can google 'marketing ideas' for free. What is different here?

    The matching, not the list. Each idea carries implementation tips, channel-audience fit guidance, and a first step, and the ICE scoring approach narrows 140 options to the 3-5 worth running for your specific stage and budget. That filtering is the part a generic listicle never does.

  3. Will it execute the campaigns for me?

    No. It is a selection and prioritization tool: it takes you from blank page to a shortlist with first steps and expected outcomes, then the writing, building, and shipping of each tactic is separate work. It is also written for SaaS and software products, not retail or local businesses.

  4. How is it delivered?

    By email right after purchase: ready to run, downloaded instantly, no setup wait.

  5. One-time or subscription?

    A one-time purchase; no subscription or hidden fees. VAT (20%) is included.

  6. Can I get a refund?

    As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.