Growth & CRO Skill
A/B Test Setup
Plan, design, or implement an A/B test or experiment.
$15
Marketing Psychology
Apply psychological principles, mental models, or behavioral science to marketing.
Applies behavioral science and 70+ mental models to marketing decisions, explaining why people buy and how to influence behavior ethically. It organizes foundational thinking models, buyer psychology, persuasion principles, and pricing psychology into a working toolkit, with a quick-reference table that maps challenges to the right models.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Growth & CRO
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Which of 70-plus behavioral models actually fits your conversion problem? The skill sharpens the request into one measurable behavior, matches it against the model bank, and draws the ethical line on every recommendation.
- Reads .claude/product-marketing-context.md first if it exists, so every model recommendation is tailored to the actual product and audience instead of generic advice.
- Pins down the specific behavior to influence and where in the journey it sits: awareness, consideration, or decision. A vague "improve marketing" request gets sharpened into one measurable behavior.
- Matches the challenge against the 70+ model bank using the quick-reference map: low conversions pull Hick's Law, Activation Energy and the Fogg B=MAT model; price objections pull Anchoring, Framing and Mental Accounting; trust gaps pull Authority, Social Proof and the Pratfall Effect; onboarding pulls Goal-Gradient and the IKEA Effect.
- Explains the psychology behind each selected model, then translates it into a concrete marketing application: copy framing (gain vs loss), default selection, pricing display order, urgency element, or choice reduction.
- Frames each campaign with one primary plus one secondary persuasion principle. Stacking five principles into a single message is flagged as overkill that lowers conversion.
- Draws the ethical line on every recommendation: scarcity only with real inventory, no fabricated social proof, no dark patterns. Manipulative tactics are rejected even if they would convert.
One power source. 6 lines out.
marketing-psychology · core
core active · 6 lines
- ✓ understanding the psycho…
Understanding the psychology behind why customers buy
- ✓ diagnosing low conversions
Diagnosing low conversions with friction and behavior models
- ✓ overcoming price objecti…
Overcoming price objections with anchoring and framing
- ✓ building trust with auth…
Building trust with authority, social proof, and reciprocity
- ✓ reducing churn with endo…
Reducing churn with endowment effect and switching costs
- ✓ designing onboarding aro…
Designing onboarding around goal-gradient and commitment
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
-
Make sharper marketing decisions grounded in behavioral science
license: perpetual -
Match every challenge to the mental models that solve it
license: perpetual -
Influence customer behavior ethically without dark patterns
license: perpetual -
Frame pricing and messaging the way the brain actually processes them
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
70+ mental models across thinking, buyer psychology, and persuasion
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Marketers, copywriters, and product people who want to apply behavioral science to influence behavior ethically.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
-
Is this only useful for copywriters, or does it apply elsewhere?
It is broader than copy. The models map to pricing (anchoring, charm pricing, decoy effect), onboarding (goal-gradient, commitment), churn (endowment effect, switching costs), and conversion diagnosis through friction and behavior models. The quick-reference table routes each challenge to the models that fit it.
-
How is this more than another list of cognitive biases?
The challenge-to-model mapping is the working part: you start from a concrete problem like 'price objections' or 'low trust' and the table points to the specific models and how to apply them. That diagnostic direction is what a flat list of 70 biases does not give you.
-
Can I use it to pressure people into buying?
That is explicitly out of scope. The toolkit includes ethical-application guidance and draws the line at dark patterns: no fake scarcity, no manufactured social proof. It works on aligning your message with how people actually decide, not on tricking them.
-
How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
-
One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
-
Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.