Marketing Research 6 Modules

Competitor / Product / Avatar / Market / Value…

A structured 6-module marketing research engine: Competitor, Product, Avatar, Market, Value Proposition, and Mental Models, that turns 8-12 hours of manual research into a 30-minute deterministic workflow. It produces client-ready competitor analysis and market/audience reports, with every claim source-attributed and verified.

$15 one-time
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Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in

  • Type Skill
  • Category Growth & CRO
  • Delivery Email · instant
  • License One-time
Run preview
forgehouse, marketing-research-6-modules

Inside the run · no black box

See the actual work before you buy it.

Market research that normally eats a working day runs here as a deterministic 30-minute pipeline. Six modules go from live competitor scan to copy reframes, and every numeric claim leaves with a source attached.

  1. Runs the 5-question intake with the client owner: what the product is, sector and location, known competitors, ideal customer in one sentence, and research stage. The answers land in research-intake.json that all six modules read from.
  2. Module 0 (Competitor): scans 3-5 competitors in parallel via live web fetch, extracting positioning, price transparency, delivery promise and headline claim per site, each row tagged with the fetch URL and date. A Pareto pass then distills the gap list down to the 3 gaps that carry 80 percent of the value.
  3. Modules 1-3 run next: Product builds the feature-to-benefit table and coins the Unique Mechanism from the top 3 gaps; Avatar produces 2-3 personas from GA4 demographics plus the Jobs-to-be-Done frame (6 desires, 6 problems, 1 primary conflict each); Market calculates TAM/SAM/SOM from official population data times purchase frequency times ticket, and maps the 5 Schwartz awareness stages.
  4. Module 4 (Value Proposition) generates a minimum of 4 headline-subheadline-CTA variants, each matched to a different awareness stage and persona, ready for ad and landing A/B tests.
  5. Module 5 (Mental Models) synthesizes everything into 3-4 copy reframes (loss aversion, time-as-wealth, local authority and similar), marks the Pareto top 1 as the hero angle, and runs a SWOT that feeds the 30-60-90 day roadmap.
  6. Renders the output as two client-facing reports in the agency's standard format, every numeric claim source-attributed and verification-tagged, then checks the 12-item delivery list: minimum 3 competitors with sources, minimum 2 JTBD personas, shown TAM/SAM/SOM math, 4 value prop variants and correct Turkish diacritics.
Use cases · what happens when you plug it in

One power source. 6 lines out.

marketing-research-6-modules · core

core active · 6 lines

  1. Onboarding a new client with no competitor or persona data

    ✓ onboarding a new client
  2. Producing a competitor analysis report before a proposal

    ✓ producing a competitor a…
  3. Building avatar personas using a jobs-to-be-done framework

    ✓ building avatar personas
  4. Sizing the market with TAM/SAM/SOM and awareness stages

    ✓ sizing the market with t…
  5. Generating value-proposition variants for ad campaign briefs

    ✓ generating value-proposi…
  6. Synthesizing topic gaps for pillar and cluster content

    ✓ synthesizing topic gaps
Benefits · what you walk away with

Yours to keep.

Drag time forward. Watch what stays.

Forever

That's what owning means.

The rented stack

ai writing tool: subscription

expired · access lost

analytics suite: subscription

expired · access lost

design platform: subscription

expired · access lost

(nothing left)

Your forge

  1. Compress 8-12 hours of research into about 30 minutes

    license: perpetual
  2. Make your deep research visible to clients in a polished report

    license: perpetual
  3. Ground every competitor claim in verifiable, sourced evidence

    license: perpetual
  4. Hand campaign and content briefs ready-made value-prop variants

    license: perpetual

subscriptions expire · deeds don't

What's included · the full manifest

Everything in the box.

Pick a piece up. Watch it work.

Competitor module with positioning, pricing, and gap analysis

part 01 of 06 · in the box

6 parts · one working system · ships instantly by email

From the field · a real case

This wasn’t written at a desk.

The problem

The fix

The result

Who it's for

This wasn't forged for everyone.

  • Not for you if you'd rather rent a tool than own one.
  • Not for you if you want someone else to run your stack.
  • Not for you if you're happy guessing.
Still here? Good.

Agencies and marketers who need fast, structured, client-ready competitor and market research for new accounts.

then this was forged for you.

Works with

Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.

  • Claude Native format
  • ChatGPT Adapts via open standards
  • Gemini Adapts via open standards
  • Cursor Adapts via open standards
  • Copilot Adapts via open standards
Questions · still in the air

Catch what's on your mind.

the air is clear. nothing between you and the forge.
catch a spark: the forge will answer

  1. We just signed a client we know nothing about. Is that the intended starting point?

    Exactly that. The six modules (Competitor, Product, Avatar, Market, Value Proposition, Mental Models) are built for the cold start: a new account with no competitor data and no personas. The output is a client-ready report you can put in front of them before the first strategy call.

  2. How do I know the research is not AI guesswork dressed up as a report?

    Every claim in the output carries source attribution, and the workflow ends with a verification checklist before anything is called client-ready. The process is deterministic, the same module sequence every run, which is how 8-12 hours of manual research compresses into about 30 minutes without losing traceability.

  3. Does this replace talking to actual customers?

    No. It is desk-research synthesis: competitor positioning, jobs-to-be-done avatars, TAM/SAM/SOM, and value-proposition variants built from available sources. Customer interviews and first-party data still beat any synthesized persona, so treat the avatars as hypotheses to validate.

  4. How is it delivered?

    By email right after purchase: ready to run, downloaded instantly, no setup wait.

  5. One-time or subscription?

    A one-time purchase; no subscription or hidden fees. VAT (20%) is included.

  6. Can I get a refund?

    As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.