Growth & CRO Skill
A/B Test Setup
Plan, design, or implement an A/B test or experiment.
$15
Product Marketing Context
Create or update their product marketing context document.
Builds a single source of truth for your product marketing: a living context document that captures positioning, audience, pain points, competitors, and customer language so you never repeat foundational details across tasks. It can auto-draft a first version straight from your codebase (README, landing pages, marketing copy) for you to correct and refine. Every downstream marketing effort then reads from this one file, keeping messaging consistent.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Growth & CRO
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Answer the foundational questions once and every downstream marketing task inherits them. The document is built in twelve sections, drafted from your own codebase before a single interview question is asked.
- Checks whether .claude/product-marketing-context.md already exists. If yes, it summarizes what is captured and updates only the sections the user picks instead of re-asking everything.
- If starting fresh, it auto-drafts a V1 from the codebase: README, landing pages, marketing copy, meta descriptions and package files, then presents the draft and asks two questions: what needs correcting, what is missing. This beats a blank-page interview.
- Walks the 12 sections one at a time, never as a question dump: product overview and category, target audience and jobs to be done, B2B personas, pains and their cost, the three-ring competitive landscape (direct, secondary, indirect), differentiation, objections and anti-personas.
- Captures the harder strategic layers: the JTBD four switching forces (push, pull, habit, anxiety), verbatim customer language with words to use and words to avoid, brand voice, proof points with real metrics, and the one conversion action everything drives toward.
- Pressure-tests positioning with the canvas sentence: for whom, who has what problem, the product is what category, that delivers what difference, unlike which competitor. Any future message that fails this filter is off-brand.
- Writes the document to .claude/product-marketing-context.md with a last-updated stamp. From then on copywriting, CRO, popup and ads skills read it automatically, so foundational answers are given once, not repeated per task.
One power source. 6 lines out.
product-marketing-context · core
core active · 6 lines
- ✓ auto-drafting positionin…
Auto-drafting positioning from your existing codebase and copy
- ✓ capturing the icp, perso…
Capturing the ICP, personas, and jobs-to-be-done in one place
- ✓ documenting direct, seco…
Documenting direct, secondary, and indirect competitors
- ✓ recording verbatim custo…
Recording verbatim customer language to use and words to avoid
- ✓ defining brand voice, tone
Defining brand voice, tone, and proof points once
- ✓ feeding consistent context
Feeding consistent context into copywriting, landing, and email skills
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
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Stop re-explaining the product on every marketing task
license: perpetual -
Keep messaging consistent across pages, ads, and emails
license: perpetual -
Anchor every decision against your ICP and positioning statement
license: perpetual -
Update once and let downstream materials realign automatically
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Auto-draft-from-codebase or build-from-scratch workflows
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Marketers and founders who want a reusable positioning foundation that other marketing skills reference automatically.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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My product has almost no marketing copy yet, can it still draft the document?
Yes, it has two workflows: auto-draft from your codebase (README, landing pages, existing copy) or build from scratch through the 12-section structure. With little copy, it leans on the from-scratch interview path and you fill the gaps.
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My positioning already lives in a Notion page, what actually changes when it lives in this file instead?
The difference is that downstream marketing skills read this file automatically, so copywriting, landing, and email work pull the same ICP, voice, and proof points without re-briefing. It also structures things a plain doc usually misses, like JTBD Four Forces and anti-personas.
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Does it validate my positioning against real market data?
No. It captures and structures what you know, including verbatim customer language and competitor lists, but it does not run market research or verify your claims. Garbage in stays garbage until you correct the draft.
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How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
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One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
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Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.