Schema Markup

Add, fix, or optimize schema markup and structured data on their site.

A comprehensive guide to adding, fixing, and optimizing schema.org structured data so search engines understand your content and surface rich results. It covers the high-impact schema types Google actually renders: Organization, Product, FAQ, LocalBusiness, Breadcrumb, Article, Event, HowTo, Review, plus an entity-optimization framework for Knowledge Graph presence and AI citation.

$15 one-time
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Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in

  • Type Skill
  • Category Search & AEO
  • Delivery Email · instant
  • License One-time
Run preview
forgehouse, schema-markup

Inside the run · no black box

See the actual work before you buy it.

The skill implements schema.org JSON-LD that matches what Google actually still renders in 2026: it picks the right types per page, generates them from one source of truth, merges them into a @graph and validates before anything ships.

  1. Assesses the page first: page type, primary content, existing markup and its errors, and which rich results are realistically achievable for this content.
  2. Selects types with current deprecation awareness: Product, Review, Article, Recipe, Video, LocalBusiness, Breadcrumb and Organization still produce visual rich results; FAQ and HowTo schema are still generated for AI inference and machine readability, but never sold as 'starred SERP results' since Google retired their visuals.
  3. Generates markup through central builder functions (a lib/schema.ts layer), so the business name, address and phone inside JSON-LD come from the same constants as the visible page content, never a second diverging copy.
  4. Combines multiple types per page into a single @graph block with @id cross-references between Organization, WebSite and page-level entities, stripping the repeated @context.
  5. Validates everything in the Rich Results Test and the Schema.org validator before deploy, then watches Search Console Enhancement reports to measure which schema types actually perform.
  6. For legacy sites, runs the microdata migration: detect itemscope/itemprop markup on the live page, map it one to one into JSON-LD carrying the existing values (inventing ratings is banned), inject per platform (Wix embed, WordPress plugin, Next.js component) and resubmit the changed pages for indexing.
Use cases · what happens when you plug it in

One power source. 6 lines out.

schema-markup · core

core active · 6 lines

  1. Adding FAQ, Product, Review, or Breadcrumb schema to earn rich snippets

    ✓ adding faq, product, rev…
  2. Implementing JSON-LD in static sites, Next.js, or WordPress

    ✓ implementing json-ld in
  3. Migrating legacy inline microdata to modern JSON-LD

    ✓ migrating legacy inline
  4. Combining multiple schema types on one page with @graph

    ✓ combining multiple schema
  5. Building Knowledge Graph entity signals with sameAs and @id consistency

    ✓ building knowledge graph
  6. Validating structured data against Rich Results Test

    ✓ validating structured data
Benefits · what you walk away with

Yours to keep.

Drag time forward. Watch what stays.

Forever

That's what owning means.

The rented stack

ai writing tool: subscription

expired · access lost

analytics suite: subscription

expired · access lost

design platform: subscription

expired · access lost

(nothing left)

Your forge

  1. Increase organic CTR by 20-40% with star ratings, prices, and FAQ accordions in search

    license: perpetual
  2. Help AI answer engines resolve and cite your brand as an entity

    license: perpetual
  3. Avoid manual actions by keeping schema accurate to visible page content

    license: perpetual
  4. Prioritize the 5 schema types that drive 80% of visibility, then expand

    license: perpetual

subscriptions expire · deeds don't

What's included · the full manifest

Everything in the box.

Pick a piece up. Watch it work.

Copy-ready JSON-LD templates for 10+ schema types with required and recommended fields

part 01 of 06 · in the box

6 parts · one working system · ships instantly by email

Who it's for

This wasn't forged for everyone.

  • Not for you if you'd rather rent a tool than own one.
  • Not for you if you want someone else to run your stack.
  • Not for you if you're happy guessing.
Still here? Good.

SEO practitioners and developers who want accurate, rich-result-eligible structured data that boosts click-through and strengthens entity recognition across search and AI engines.

then this was forged for you.

Works with

Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.

  • Claude Native format
  • ChatGPT Adapts via open standards
  • Gemini Adapts via open standards
  • Cursor Adapts via open standards
  • Copilot Adapts via open standards
Questions · still in the air

Catch what's on your mind.

the air is clear. nothing between you and the forge.
catch a spark: the forge will answer

  1. My site runs on WordPress, not a JS framework, is this still usable?

    Yes. The JSON-LD templates are copy-ready and the guide covers static sites, Next.js, and WordPress, including a 6-step migration path from legacy inline microdata. The markup itself is framework-independent.

  2. Can't I just copy examples straight from the schema.org docs?

    You can, but raw examples don't tell you what Google actually renders or what silently fails. This focuses on the high-impact types, the field traps that break them: trailing commas, case-sensitive types, self-serving reviews, and a 47-signal entity checklist for Knowledge Graph presence and AI citation.

  3. Does adding schema guarantee rich results or better rankings?

    No. Schema makes a page eligible for rich results; whether Google shows them is its call, and markup that doesn't match the visible page content risks a manual action. It's a visibility lever, not a ranking switch.

  4. How is it delivered?

    By email right after purchase: ready to run, downloaded instantly, no setup wait.

  5. One-time or subscription?

    A one-time purchase; no subscription or hidden fees. VAT (20%) is included.

  6. Can I get a refund?

    As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.