Serp Competitor Analysis

Analyze top 10-20 SERP results for any target keyword extract word count, heading structure…

Systematically analyzes the top 10-20 SERP results for any target keyword: extracting word count, heading structure, content freshness, schema types, internal link density, and content gaps. It uses web search and page fetching against Google's own results, so no paid third-party tool is required, and outputs a competitive brief in JSON with recommended length, structure, and topics to cover. You stop writing content blind and start writing to beat what's actually ranking.

$15 one-time
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Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in

  • Type Skill
  • Category Search & AEO
  • Delivery Email · instant
  • License One-time
Run preview
forgehouse, serp-competitor-analysis

Inside the run · no black box

See the actual work before you buy it.

The analysis runs on Google's own live results, no paid SERP tools, and ends with a competitive brief your writer can execute:

  1. Classifies the keyword's search intent first, because the dominant top-10 format (guides versus product pages versus comparisons) decides what content can even compete.
  2. Pulls the live SERP and fetches each ranking page, then extracts 7 metrics per competitor: word count, full heading structure, schema types from JSON-LD, freshness date, internal link count, FAQ and table-of-contents presence.
  3. Allocates effort by Pareto: top 3 results get deep analysis, positions 4-10 a quick pass, 11 and beyond are skipped; outlier word counts are filtered with median absolute deviation so one giant forum thread cannot skew the average.
  4. Builds a 5-type gap matrix against your page: thin sections, unsupported claims, missing perspectives, outdated info, structural gaps, each priority-scored by how many competitors cover it.
  5. Checks the featured snippet position: a snippet held by a weak position-4-plus page, or an empty snippet slot, becomes an explicit capture strategy.
  6. Emits a competitive brief JSON: a target word count band at 80 to 120 percent of the top-3 average, required H2 topics, required schema types and the snippet plan.
Use cases · what happens when you plug it in

One power source. 6 lines out.

serp-competitor-analysis · core

core active · 6 lines

  1. Planning a new blog post or service page against the live SERP

    ✓ planning a new blog post
  2. Auditing an existing page to learn why it ranks low

    ✓ auditing an existing page
  3. Building a content brief before drafting

    ✓ building a content brief
  4. Hunting featured-snippet opportunities at position zero

    ✓ hunting featured-snippet…
  5. Mapping pillar and supporting pages for a topic cluster

    ✓ mapping pillar and suppo…
  6. Setting a data-driven target word count instead of an arbitrary one

    ✓ setting a data-driven ta…
Benefits · what you walk away with

Yours to keep.

Drag time forward. Watch what stays.

Forever

That's what owning means.

The rented stack

ai writing tool: subscription

expired · access lost

analytics suite: subscription

expired · access lost

design platform: subscription

expired · access lost

(nothing left)

Your forge

  1. Stop producing content that can't compete: write to the SERP, not a guess

    license: perpetual
  2. Know exactly which subtopics 3+ competitors cover that you're missing

    license: perpetual
  3. Spend zero on paid SERP tools: it uses Google's own results

    license: perpetual
  4. Set defensible length and structure targets backed by real competitor data

    license: perpetual

subscriptions expire · deeds don't

What's included · the full manifest

Everything in the box.

Pick a piece up. Watch it work.

Keyword intent classification driving the content-type decision

part 01 of 06 · in the box

6 parts · one working system · ships instantly by email

Who it's for

This wasn't forged for everyone.

  • Not for you if you'd rather rent a tool than own one.
  • Not for you if you want someone else to run your stack.
  • Not for you if you're happy guessing.
Still here? Good.

Content strategists and SEO teams who want a free, structured competitive brief that tells them exactly what it takes to outrank the page-1 results.

then this was forged for you.

Works with

Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.

  • Claude Native format
  • ChatGPT Adapts via open standards
  • Gemini Adapts via open standards
  • Cursor Adapts via open standards
  • Copilot Adapts via open standards
Questions · still in the air

Catch what's on your mind.

the air is clear. nothing between you and the forge.
catch a spark: the forge will answer

  1. Do I need an Ahrefs or Semrush subscription to use this?

    No paid SERP tool is required; it works through web search and page fetching against Google's own results. The trade-off is that you get on-page metrics like word count, heading structure, schema, and freshness rather than third-party scores like domain rating.

  2. How does it decide what my content brief should actually contain?

    It extracts seven metrics per competitor, runs them through a five-type content gap matrix, and prioritizes gaps by how many competitors cover a topic and its structural importance. Anti-outlier filtering keeps a single 50K-word forum thread from skewing the recommended word count.

  3. Will it write the article once the analysis is done?

    No. The output is a competitive brief in JSON with recommended length, structure, and topics to cover. Drafting the content itself is a separate job for you or your writing workflow.

  4. How is it delivered?

    By email right after purchase: ready to run, downloaded instantly, no setup wait.

  5. One-time or subscription?

    A one-time purchase; no subscription or hidden fees. VAT (20%) is included.

  6. Can I get a refund?

    As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.