Advertising Skill
Ad Creative
Generate, iterate, or scale ad creative headlines, descriptions, primary text, or full ad…
$15
Paid Ads
A performance-marketing partner for Google, Meta, LinkedIn, X and TikTok, from account structure to the negative-ROAS ad sets reports hide.
An expert performance-marketing partner for paid campaigns across Google Ads, Meta, LinkedIn, X, and TikTok. It guides platform selection, account structure, ad copy, audience targeting, creative, bidding, retargeting, and optimization, with a hard focus on real ROAS rather than inflated platform reports. Built-in attribution skepticism keeps you honest about what's actually working.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Advertising
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Platform attribution flatters itself, so nothing scales here before GA4 cross-checks the numbers. The same brief-to-scaling sequence runs on every ad platform, with budget increases capped at 30 percent steps.
- Locks the campaign context before touching any platform: objective, target CPA or ROAS, budget, the offer, the landing page and what pixel or conversion data already exists.
- Selects the platform by intent fit: Google Search to capture existing demand, Meta for visual demand generation, LinkedIn for B2B title and company targeting, then picks the matching campaign type within it.
- Builds the account structure with a consistent naming convention (platform, objective, audience, offer, date) and splits budget 70 to 80 percent into proven campaigns, 20 to 30 percent into tests with success criteria defined before launch.
- Writes the copy from fixed frameworks (problem-agitate-solve, before-after-bridge, social proof lead) and layers targeting per platform: keywords with negative lists, custom and lookalike audiences, customer exclusions.
- Runs the weekly optimization loop: spend pacing, CPA and ROAS against target, top and bottom ads, frequency for fatigue risk, then pulls the matching lever for whichever metric is off (landing page, targeting, creative angle, bid strategy).
- Verifies attribution before scaling: platform-reported conversions are cross-checked against GA4 and blended CAC because platform attribution flatters itself, and budget increases stay at 20 to 30 percent steps with learning pauses in between.
One power source. 6 lines out.
paid-ads · core
core active · 6 lines
- ✓ choosing the right platf…
Choosing the right platform for your goal and budget
- ✓ structuring an ad account
Structuring an ad account with clean naming and budget allocation
- ✓ writing ad copy with pas
Writing ad copy with PAS, BAB, and social-proof frameworks
- ✓ building targeting, look…
Building targeting, lookalike, and retargeting audiences
- ✓ diagnosing high cpa, low
Diagnosing high CPA, low CTR, or high CPM
- ✓ setting up conversion tr…
Setting up conversion tracking and bid strategy progression
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
-
Protects budget by spotting negative-ROAS ad sets that group-level reports hide
license: perpetual -
Prevents the most expensive mistakes: launching without tracking, premature smart bidding
license: perpetual -
Cross-checks inflated platform attribution against blended CAC for honest numbers
license: perpetual -
Spends test vs. proven budget deliberately so you learn without bleeding money
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Platform selection guide for Google, Meta, LinkedIn, X, and TikTok
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
For performance marketers and growth teams running paid campaigns who want efficient acquisition and refuse to be fooled by inflated platform dashboards.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
-
I only run Meta ads, is a multi-platform skill wasted on me?
No. The platform guide goes deep on each channel individually, so you'd use the Meta-specific structure, audience, and creative guidance plus the shared frameworks: copy formulas, retargeting windows, frequency caps, and review checklists all apply to a single-platform account.
-
How does it keep ROAS numbers honest?
It treats platform dashboards as claims, not truth: attribution is cross-checked against blended CAC, and group-level reports get broken down to surface negative-ROAS ad sets hiding inside averages. The top field gotchas: attribution window mismatch, tracking breakage, premature smart bidding, are checked explicitly.
-
Does it connect to my ad account and make changes automatically?
No. It's strategy, structure, and diagnosis guidance, you apply the changes in the platform yourself. It also won't conjure performance without budget; it makes test versus proven spend deliberate, not free.
-
How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
-
One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
-
Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.