Brand Strategy Framework
Audit and build a brand's identity with five academic frameworks (Brand Onion, Trust Equation and JTBD) producing a scored assessment instead of guesswork.
Forged from real client work, proof attached. Pick a piece or take the whole system.
Browse the full catalog → Browse ready-made kits → Build your own set →Orchestrate decision-making with 80 mental models organized as a lattice model selection…
A decision-making operating system built on 80 mental models organized as a lattice. It classifies your problem, selects the right two-to-four models, applies them in a sequenced chain, and enforces anti-overstacking discipline so you frame decisions clearly without falling into analysis paralysis.
Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
Inside the run · no black box
Eighty mental models help nobody until the right four are chained in order. Decisions get classified by type, matched to a chain template, and resolved with a visible reasoning trail instead of an opaque verdict.
mental-models-os · core
core active · 6 lines
Framing a complex strategy or pivot decision with multiple variables
Running root-cause analysis on a bug, regression, or churn spike
Building hypotheses before an A/B test or audit
Pricing and packaging decisions weighed across economic models
Multi-domain ambiguity where one call touches several areas
Security and risk decisions that demand premortem thinking
Drag time forward. Watch what stays.
Forever
That's what owning means.
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Break single-model tunnel vision by cross-framing every decision
license: perpetualAvoid analysis paralysis with a hard four-model ceiling per chain
license: perpetualMake decisions transparent: each model carries a one-line justification
license: perpetualReach better calls faster with pre-built chains for common decision types
license: perpetualsubscriptions expire · deeds don't
Pick a piece up. Watch it work.
An 80-model catalog across eight categories with definitions and use cases
6 parts · one working system · ships instantly by email
Founders, strategists, and operators who make high-stakes, multi-variable decisions and want a disciplined framework instead of gut feel.
then this was forged for you.Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
The pre-built chains cover both: root-cause analysis on bugs and regressions, security premortems, and A/B test hypothesis building sit next to strategy, pricing, and churn chains. The decision tree routes by decision type, not by department.
It classifies the problem first, then a chain decision tree maps the decision type to a sequenced set of two to four models, each carrying a one-line justification. Eight pre-built chain templates handle the most common cases without you assembling anything.
No. The output schema captures the models used, their order, the justification, and a recommendation, but the call stays yours. It frames the decision clearly; it does not replace judgment.
By email right after purchase: ready to run, downloaded instantly, no setup wait.
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.